How to Do an SEO Audit for Your El Paso Business

Adrianna B.
Sep 14
3 min read

Updated: Sep 21

how to do an seo audit for your el paso business

If you are a local business owner in El Paso and your phone has stopped ringing, your traffic is down, or your Google ranking dropped, it might be time for an SEO audit.

An audit is simply a detailed checkup of your website’s performance. It shows you what is working, what is holding you back, and what needs fixing to improve visibility in local searches.

You do not need to be a tech expert to understand the basics. This guide explains how El Paso businesses can audit their websites step by step.

Step 1: Test Your Site’s Speed and Mobile Experience

Start with the technical foundation. Google will not rank a slow or clunky site.

Here’s how to check:

Use Google PageSpeed Insights to test your load time on mobile and desktop.
Run your site through Google’s Mobile-Friendly Test to make sure it works well on phones.
Make sure your SSL certificate is active and your URL should start with https.

If your site takes more than 3 seconds to load, especially in mobile-heavy areas like El Paso, you are losing leads.

Pro tip: Compress large images and avoid bloated design elements.

Step 2: Review On-Page SEO for Every Service Page

Your pages should be built for both customers and search engines. El Paso buyers often search for specific services + city name, so your pages should match that intent.

Check these elements:

Page titles that include your service and “El Paso”
Meta descriptions that are unique and clear
Headings structured with one H1 and logical H2s
URLs that are clean and readable
Images with alt text and local relevance

Example: A page URL like yourdomain.com/el-paso-hvac-services is better than yourdomain.com/page-2.

If you have multiple services, each one should have its own dedicated page.

Step 3: Check for Broken Links and Missing Pages

Broken links send users to error pages and tell Google that your site is neglected.

To scan your site:

Use a free Chrome extension like Check My Links
Or run a crawl using Screaming Frog SEO Spider

Look for:

404 errors
Pages with no internal links
Redirect chains

Fix or redirect any broken URLs, especially if you have older blog posts or seasonal landing pages.

Step 4: Evaluate Content Quality and Local Relevance

Ask yourself:

Do my service pages clearly explain what I offer in El Paso?
Are my blog posts written for a local audience, not just general SEO topics?
Do I use real language and terms my customers would search for?

Good content builds trust, answers common questions, and matches real search intent. In a city like El Paso, that might mean writing about:

Neighborhoods you serve (e.g. Horizon City, Eastside, Central)
Seasonal services (heating repairs in winter, pest control in spring)
Bilingual needs, where appropriate

Related: The Real ROI of SEO for Local Businesses in El Paso

Step 5: Audit Your Google Business Profile and Local Signals

Many El Paso business owners do not realize how tightly connected their website is to their Google Business Profile.

Check the following:

Is your Business Profile fully filled out with current info?
Are your business hours accurate?
Are your services and categories correct?
Do your website and listings match exactly on name, address, and phone?
Are you getting local backlinks from trusted directories or local partnerships?

Google uses these signals to verify your credibility as a local provider.

Need help aligning these pieces? Our El Paso SEO services cover all of it.

Step 6: Analyze Site Performance with Free Tools

These free tools give you insight into how your website is being crawled and ranked:

Google Search Console: Check for indexing issues, page errors, and the keywords people are using to find you.
Google Analytics: See your top pages, bounce rate, and which pages convert.

If your top traffic pages are blogs and not services, your conversion path might need improvement. If your bounce rate is high, your content may not match what people expected to find.