How to Tell if Your Paid Ads Are Actually Working in El Paso
- Adrianna B.
- Sep 16
- 2 min read
Many business owners in El Paso run paid ads on Google or social platforms but are not sure if those ads are actually paying off. You may see clicks or impressions, yet that does not always mean more customers or calls.
The only way to know if your ads are working is by looking beyond surface-level numbers and tracking the metrics that matter to your bottom line.
Track Conversions, Not Just Clicks
Clicks show interest, but conversions show results. A conversion could be a phone call, a form submission, or an online purchase.
Ask yourself:
How many leads came from this campaign in El Paso?
What did each lead cost me?
Is the average customer value higher than the cost to acquire them?
If you cannot answer these questions, conversion tracking may not be set up properly. Without it, you are guessing instead of knowing.
Measure Cost Per Lead
Cost per lead (CPL) shows how much you are paying to generate a single lead.
Example: If you spent $800 on Google Ads in El Paso and received 20 calls or form fills, your CPL is $40.
Compare this number to the lifetime value of your customer. For instance, if one roofing job in El Paso brings in $2,000, then a $40 CPL is a strong return.
Review Conversion Rate
Conversion rate tells you the percentage of people who clicked your ad and then became a lead.
Formula: Conversions ÷ Clicks = Conversion Rate
If 200 people clicked and 20 converted, your conversion rate is 10 percent. A low rate often points to weak landing pages or unclear offers.
For more detail, see Google’s guide on conversion tracking.
Calculate Return on Ad Spend
Return on ad spend (ROAS) shows how much revenue you made compared to what you spent.
Formula: Revenue ÷ Ad Spend = ROAS
If your El Paso campaign cost $1,000 and generated $5,000 in sales, your ROAS is 5:1. This proves whether your ads are producing profit instead of just activity.
Avoid Vanity Metrics
Numbers like impressions, reach, or likes do not always connect to leads. In El Paso’s competitive service industries, you need metrics that prove customer growth, not just visibility.
Signs Your Ads Are Not Working
Your budget is high but calls are low
CPL is greater than the value of one customer
Clicks are increasing but conversions are not
Leads are unrelated to your services
These red flags mean it is time to adjust your campaigns.
Final Word
For El Paso businesses, paid ads should never be a guessing game. When you track conversions, CPL, conversion rate, and ROAS, you will know if your ads are making money or just spending it.
We help El Paso companies set up accurate tracking and optimize campaigns so every dollar works toward growth.
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